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riders

RIDERS
Africa
2024
Senegal
campaign 360

We have no words to describe how beautiful our latest campaign for Senegal is. Enjoy without rushing — as our protagonists did, preferring the convenience, comfort and affordability of a ride with Yango.

TV commercial photo shooting out of home
campaign 360
We have no words to describe how beautiful our latest campaign for Senegal is. Enjoy without rushing — as our protagonists did, preferring the convenience, comfort and affordability of a ride with Yango.

TV commercial

Backstage photosBackstage photos

TV commercial backstage

The heroes of our new campaign for Senegal have made their choice. 100% of approval — and a perfect match in everything from locations to models, from visuals to styling during all 3 days of filming. Meet the backstage for the new campaign for a dazzling Dakar which is truly one of the epicenters of culture, and wait for a post with a result soon!

Backstage photos

TV commercial
backstage

Backstage photosBackstage photosBackstage photos

The heroes of our new campaign for Senegal have made their choice. 100% of approval — and a perfect match in everything from locations to models, from visuals to styling during all 3 days of filming. Meet the backstage for the new campaign for a dazzling Dakar which is truly one of the epicenters of culture, and wait for a post with a result soon!

Women sitting in a yellow carThe people next to the yellow car
A boy rides his bicycle next to a yellow car.A man and a woman look into a yellow carA man is standing leaning against a yellow carPeople are standing next to a yellow car with a cab sign on itA man opens the door to a yellow autoA woman gets out of a yellow car

photo shooting. Dakar streets

creative team:


Olga Zimina, Ride Hail Art Director Elizaveta Bystrov, Art Director Nikita Nikiforov, Creative Director Lwando Nako, Copywriter
Eldar Salamov, Producer Viktoria Nikulnikova, Brand Director Olesya Starodubtseva, Production Lead Nik Butrym, Brand Strategist Artem Volik, Lead Researcher

marketing team:


Eldar Murtazin, Marketing Lead
(Cote d'Ivoire & Senegal)
Ekaterina Domracheva, Marketing Cluster Head West Africa & EMEA Markets